As research consultant at doubleYUU, Lars Reppesgaard is the one who conveys anything and everything relating to the World Wide Web and its inhabitants, the digital natives, to organizations and leaders. He researches and writes market analyses and studies. He formulates utilization concepts for Enterprise 2.0 applications and communication strategies.
Before Lars joined the doubleYUU team he had worked since 1996 as a journalist and author for several print publications (like Financial Times Germany, die Zeit and Süddeutsche Zeitung) in Germany as well as for public broadcast radio.
He has written the books “Das Google-Imperium” and “Wild Economy”. As an internet expert, he gives speeches and as “NetSurfer” informs the listeners of several radio stations. If he has any time left he writes for the website www.googlereport.de.