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Opinion leader: More than 100 articles (mostly German) concerning doubleYUU and Enterprise 2.0:

Personalwirtschaft
How ones mindset determines transformation (WEB)
May 2017

iBusiness
Seven stumbling blocks on the road to digital transformation and how to overcome the (WEB) (Paid content)
February 2017

WirtschaftsWoche
Is Trump the nudge Europe needs? (WEB)
November 2016

LZonline
A gentleman’s dinner for merchants: How Americans leave us in the dust (WEB)
October 2016

brand eins
Corporations would love to be just like start-ups. Just why would that be? (WEB)
September 2016

managerSeminare
Leadership 4.0 (PDF)
September 2016

EINSNULL
Guest contribution by Willms Buhse: An Internet strategy is not the same as digital transformation (PDF)
August 2016

iBusiness
Ten Campaign Pitfalls: How online marketing can become a complete flop (WEB) (Paid content)
August 2016

WirtschaftsWoche
Digitization: What consulting will look like in the future (WEB)
July 2016

KomMa Das Magazin für Kommunikationsmanager
Digital transformation: (internal) communication wanted (WEB)
June 2016

Focus online
Study: Where digitization is concerned, management often overestimates its own abilities (WEB)
June 2016

n-tv
Where digitization is concerned, management often overestimates its own abilities (WEB)
June 2016

bild.de
Study: Where digitization is concerned, management often overestimates its own abilities (WEB)
June 2016

t3n digital pioneers
Without a plan: Only one in two companies have a digital strategy (WEB)
June 2016

Frankfurter Allgemeine Zeitung
Where digitization is concerned, management often overestimates its own abilities
June 2016

CONPLORE MAGAZINE
Management by Internet and humans in the new world of consulting (WEB)
May 2016

WIWO Management-Blog
Guest contribution by Willms Buhse: In the digital age, middle management will no longer play a role in new developments (WEB)
April 2016

Hamburger Morgenpost
Social Media Week startet – Hamburg im Zeichen der digitalen Transformation (WEB)
February 2016

Ich sag mal
VW CEO’s communication fiasco—Müller was supposed to hit the reset button #Boardreport (WEB)
January 2016

managerSeminare
The future of B2B distribution—Selling is becoming social (PDF)(Paid content WEB)
January 2016

Project Networks
The CIO as digital transformer—Interview with Dr. Willms Buhse, author and blogger
October 2015

Marconomy
Stone Age?! That’s how incompetent German salespeople are at using Xing and LinkedIn (WEB)
August 2015

NDR.de
Getting closer to listeners and readers with the help of Whatsapp (WEB)
August 2015

Vertriebsmanager
German sales teams are digital amateurs (WEB)
July 2015

fvw – Magazin für Touristik & Business Travel
Providing support rather than offering consulting services only (PDF)
July 2015

PR Journal
Five tips on how to create a professional presence on Xing and LinkedIn (WEB)
July 2015

WirtschaftsWoche
Companies underestimate the importance of networks (WEB)
July 2015

PR Career Center
Interview with doubleYUU: Digital business networks as tools for reputation management (WEB)
July 2015

kompetenznetz Mittelstand
Where digital transformation is concerned, German professionals are true amateurs
July 2015

iBusiness
Digital amateurs: Sales professionals don´t know what to do with digital transformation (WEB)
July 2015

Mittelstand Nachrichten
Digital Transformation: German professionals are connected like amateurs (WEB)
July 2015

Markenartikel
German professionals are connected like amateurs (WEB)
July 2015

HaysWorld
New German lead culture (WEB)
May 2015

spectrum
Leadership in connected enterprises (PDF)
May 2015

BDU: Personalberatung im Blitzlicht
Challegenge: Digital Transformation (PDF)
May 2015

WirtschaftsWoche
Youtube Space: How Youtube wants to reinvent itself (WEB)
April 2015

Lead digital
Still asleep or already in the process of transforming? (PDF)
March 2015

WirtschaftsWoche
Digitization—Attack me! (PDF)
March 2015

Die Wohnungswirtschaft
Dialogue and personalization are paramount (PDF)
March 2015

WirtschaftsWoche
Youtube – How Google benefits from this video platform (WEB)
February 2015

WirtschaftsWoche
Why industry experts aren’t of any help (WEB)
February 2015

Human Resources Manager
Going digital before it’s too late (WEB)
February 2015

Harvard Business Manager
Management by Internet (PDF)
December 2014

iBusiness.de
Google versus Facebook: Which one of these two giants is more intranet? (PDF)
November 2014

CIO.de
Leadership in the age of digital transformation: Management by internet (WEB)
November 2014

Ln-Online
The era of flat hierarchies (WEB)
November 2014

WirtschaftsWoche
What to learn from these madmen (PDF)
September 2014

DIE ZEIT
Not having a digital business concept won’t work (WEB)
September 2014

Expedition Wohnungswirtschaft
Workplace 2.0 in the housing sector? Interview with Willms Buhse
September 2014

WirtschaftsWoche
Digital transformation—Businesses have to learn from startups (WEB)
September 2014

Persorama HR Swiss
New leadership models in the era of digital transformation (PDF)
September 2014

Unternehmer
Unchartered territory offers new opportunities (PDF)
September 2014

GCB Kundenmagazin
Digital transformation—Co-creation workshops replace conferences (PDF)
September 2014

Tagesschau.de
Google experts on the subject of “Right to forget“
September 2014

Harvard Business Manager
New Management books (WEB)
August 2014

brand eins
So tell me, how does this work? (WEB)
August 2014

Blog Salesforce
Interconnected Sales: It’s time for German B2B sales teams to wake up! (WEB)
August 2014

de.news.sap.com
The manager of the future (WEB)
August 2014

Berliner Morgenpost
Management Update
August 2014

DW Die Wohnungswirtschaft
Customer relations in the digital age (PDF)
July 2014

Human Resources Manager
Press review
July 2014

Wissensmanagement
Digital Leadership bei der Robert Bosch GmbH (PDF)
June 2014

WirtschaftsWoche
Applying Sunscreen while it’s raining—never again (WEB)
June 2014

Karrierebibel
Management in the era of digital transformation: Zeros or ones? (WEB)
June 2014

Capital
The digital manager (WEB)
June 2014

indicator
Humans and the economy in the era of digital change (WEB)
May 2014

Harvard Business Manager
The hashtag disaster (WEB)
May 2014

Deutschlandradio Wissen
Google—The Empire is growing (WEB)
February 2014

Deutschlandfunk
Android is catching up with the competition (WEB)
February 2014

Südwest Presse
Expert Lars Reppesgaard: Google wants to know everything (WEB)
February 2014

CHEManager
From “push” to “pull” communication (WEB)
November 2013

Das Hannoversche Allgemeine Zeitung
When Google starts throwing with bombs… (PDF)
September 2013

iBusiness
Vicious circle: knowledge management between PRISM and Facebook (WEB)
July 2013

Focus Money
Yahoo! against all (WEB)
June 2013

managerSeminare. Das Weiterbildungsmagazin
The end of supervisors (PDF)(Paid content WEB)
June 2013

Frankfurter Allgemeine Zeitung
A high-school graduate explains the digital world (WEB)
May 2013

VDI Nachrichten .com
Web 2.0 quickens communication in enterprises (WEB)
January 2013

Business Technology – bizreport.de
Company-Blog replaces e-mail (PDF)
October 2012

Financial Times Deutschland
BMW gets inspired by web-community (PDF)
September 2012

iBusiness
How Google redefines the social-intranet-market (excerpt) (PDF)(Paid content WEB)
September 2012

iBusiness
Enterprise 2.0: How social intranets manage the balancing act of demands (PDF)(Paid content WEB)
June 2012

Sharepoint360.de
Whitepaper: How enterprises profit of Sharepoint as Enterprise-2.0-platform (WEB)
June 2012

Sharepointsocial.de
Market-analyses: Sharepoint 2010 as social computing platform (WEB)
June 2012

Hamburger Abendblatt
Constantly-Online: Chatting allowed at work (WEB)
May 2012

CIO-Magazin
Microsoft Server – What Sharepoint 2010 brings social media (WEB)
May 2012

nordmedia.de
Between the worlds – the new management-challenges in a digital world
May 2012

Business Punk
Crowd Cars – Report about Local Motors (PDF)
January 2012

Werte-Index 2012
„Leading situativly is more productive than developing complex visions.“ (WEB)
(Interview with Dr. Willms Buhse)
Januar 2012

Technology Review
The open-source-car (PDF)
December 2011

nordmedia.de
Mediachange, mobilityconcepts, management 2.0
November 2011

Computerwoche
Enterprise 2.0 – the middle-management is the needle eye (WEB)
November 2011

haz.de
Speed-Dating at convention camp (WEB)
November 2011

CAS Software
Social media influences the companies culture (PDF)
Interview with Dr. Willms Buhse
November 2011

Thrive
OpenInnovation (WEB)
October 2011

Capital
Particle-economics (PDF)
September 2011

vdma-Nachrichten
Requirement for innovation is information (PDF)
August 2011

CarIT
Platform strategy – Mission Open Space (PDF)
February 2011

PR-Journal
Digital natives put conventional company-structures to the test (WEB)
October 2010

horizontjobs.de
Social media academy extends its program to personalmarketing 2.0
September 2010

Socialmedia24.de
Expert-interview Enterprise 2.0 with Dr. Willms Buhse
September 2010

IT-Summit Blog
Interview with Dr. Willms Buhse about IT-summit OpenSpace (WEB)
August 2010

VDMA Nachrichten
Beeing ahead with social media (PDF)
May 2010

Filmecho
Digital business-models (PDF)
April 2010

Hays Inside
On the way to Enterprise 2.0 (PDF)
March 2010

Technology Review
Social business management (WEB)
March 2010

Medienwirtschaftsgipfel Niedersachsen 2010
Enterprise 2.0 – requirements of communication and leadership in future-oriented companies (PDF)
March 2010

ZDNET
Webciety and Enterprise 2.0:
 A snapshot of today’s social computing conversations (WEB)
March 2010

Ringmagazin
Web 2.0-Future at “Deutscher Ring” (PDF)
February 2010

ARD Tageschau
Willms Buhse hands over chancellor
 Angela Merkel a DNAdigital hoody (ab min 5:35)
March 2010

DENUC
Successful implementation of social software in companies  (PDF)
November 2009

kefk.org
Web 2.0 turns companies inside out (WEB)
October 2009

ALWAYS ON
How to… Enterprise 2.0 (WEB)
October 2009

Pressetext Nachrichtenagentur
Microsoft adjusts the web-2.0-chaos (WEB)
September 2009

Deutschlandfunk
Web 2.0 for companies (WEB)
September 2009

RHW Management
The most successful company for all time (PDF)
July 2009

Hamburger Abendblatt
Power and tiles don’t count (PDF)
July 2009

Hamburger Abendblatt
Smarter networking (PDF)(Paid content WEB)
June 2009

Wirtschaft + Weiterbildung
Kids  as consultants (WEB)
June 2009

ChangeX
Share and cooperate (PDF)(Paid content WEB)
May 2009

3Sat.online
Companies learn of a life in an ant colony
April 2009

Cirquent INSIGHT
Web 2.0 – Dead or alive? (PDF)
February 2009

DOK Magazin
The most importants questions of companies about Enterprise 2.0 (PDF)
February 2009

W&V
Dr. Willms Buhse starts doubleYUU (WEB)
March 2009

CIO Magazin
Digital natives meet digial immigrants (WEB)
January 2009

IT-Gipfelblog
Voices of IT-Summit (WEB)
November 2008

Training Aktuell
DNAdigital: managers meet digital natives (WEB)
December 2008

Harvard Business Manager
Information technology. Books, Online- articles, …
October 2008

Readers Edition
From safer sex to free love
October 2008

Contentmanager.de
The connected world of Enterprise 2.0 (WEB)
September 2008

Achim Bode
Enterprise 2.0: And it continues turning (WEB)
May 2008

Netzeitung.de
Web 2.0 for business
June 2008

Change X
“Dream-Ship” Enterprise (WEB)
June 2008

Presse Portal
Radical changes in fields of communications challenge the sector (WEB)
November 2007

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