{"id":28953,"date":"2020-07-30T16:53:08","date_gmt":"2020-07-30T14:53:08","guid":{"rendered":"https:\/\/doubleyuu.com\/publications\/"},"modified":"2025-09-09T18:18:03","modified_gmt":"2025-09-09T16:18:03","slug":"publications","status":"publish","type":"page","link":"https:\/\/doubleyuu.com\/en\/publications\/","title":{"rendered":"Publications"},"content":{"rendered":"

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We teach digital transformation.<\/span> Thoroughly.<\/span><\/h1>\n

Since our formation, we have published numerous papers and books. These include bestsellers and opinion-leading studies on digital transformation. We are, moreover, a sought-after partner for radio and television when it comes to current developments and assessments.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

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We teach digital transformation.<\/span> Thoroughly.<\/span><\/h1>\n

Since our formation, we have published numerous papers and books. These include bestsellers and opinion-leading studies on digital transformation. We are, moreover, a sought-after partner for radio and television when it comes to current developments and assessments.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

PRESS<\/mark><\/h6>\n<\/div>

doubleYUU as an opinion leader in the media. Frequently asked.<\/span><\/h2>\n

We not only advise our customers on all aspects of digital transformation, but also write about it in numerous articles. After all, our consulting approaches and successes have received numerous awards. You can read about them in the Harvard Business Review, Der Spiegel, The Wallstreet Journal, the ZEIT Akademie or brand eins. Browse over 100 articles featuring doubleYUU on digital leadership, digital transformation, objectives and key results (OKR) or digital natives. However, most of these are only found in German.<\/p>\n<\/div><\/div><\/div>

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PRESS<\/mark><\/h6>\n<\/div>

doubleYUU as an opinion leader in the media. Frequently asked.<\/span><\/h2>\n

We not only advise our customers on all aspects of digital transformation, but also write about it in numerous articles. After all, our consulting approaches and successes have received numerous awards. You can read about them in the Harvard Business Review, Der Spiegel, The Wallstreet Journal, the ZEIT Akademie or brand eins. Browse over 100 articles featuring doubleYUU on digital leadership, digital transformation, objectives and key results (OKR) or digital natives. However, most of these are only found in German.<\/p>\n<\/div><\/div><\/div>

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LATEST BOOK<\/mark><\/h6>\n<\/div>

Success in the digital age has a solid foundation. Digital leadership.<\/span><\/h2>\n

For over 20 years, Willms Buhse has been deeply involved in digital economy. Throughout this time, he has passed on his expertise and experience in many lectures and workshops. He is also the author of eight publications. Together with other renowned authors such as Frank Thelen and Nikolaus Roettger, Willms Buhse wrote the reference book \u201cDigital leadership\u201d for the ZEIT Akademie, which is available as a companion book to the video seminar series.<\/p>\n<\/div>

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WHITEPAPER<\/mark><\/h6>\n<\/div>

Mindset Matters: The key to successful AI integration in businesses<\/span><\/h2>\n

Artificial intelligence is fundamentally changing our working world \u2013 but the real success factor lies not only in technology or data, but in the attitude with which companies shape this change. In our latest white paper, we show why many AI initiatives fail despite good technical conditions \u2013 and how a new mindset, cultural change, and modern management tools such as OKRs and \u201cworking backwards\u201d can transform companies in the long term.<\/p>\n

Using practical examples and concrete recommendations for action, we provide valuable insights for any AI transformation. Take a look now and actively shape cultural change!<\/p>\n<\/div>

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DOWNLOAD WHITEPAPER<\/span><\/i><\/a><\/div><\/div><\/div><\/div><\/div>
LATEST BOOK<\/mark><\/h6>\n<\/div>

Success in the digital age has a solid foundation. Digital leadership.<\/span><\/h2>\n

For over 20 years, Willms Buhse has been deeply involved in digital economy. Throughout this time, he has passed on his expertise and experience in many lectures and workshops. He is also the author of eight publications. Together with other renowned authors such as Frank Thelen and Nikolaus Roettger, Willms Buhse wrote the reference book \u201cDigital leadership\u201d for the ZEIT Akademie, which is available as a companion book to the video seminar series.<\/p>\n<\/div>

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READ MORE<\/span><\/i><\/a><\/div><\/div><\/div>
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PRESS ARTICLES<\/mark><\/h6>\n<\/div>

doubleYUU in the (German) media. Frequently cited.<\/span><\/h2>\n<\/div>
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