{"id":13559,"date":"2017-06-15T08:32:28","date_gmt":"2017-06-15T06:32:28","guid":{"rendered":"https:\/\/doubleyuu.com\/?p=13559\/"},"modified":"2020-07-28T15:11:38","modified_gmt":"2020-07-28T13:11:38","slug":"digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2","status":"publish","type":"post","link":"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/","title":{"rendered":"Digital Transformation and mid-sized businesses\u2014a conversation with Martin Becker, CEO of the family-owned KNF company \u2013 Part 2"},"content":{"rendered":"

KNF has been a technological leader for decades. Numerous customers\u2014from industries as varied as aerospace or Formula 1\u2014trust KNF as a global, organically-growing supplier of long-lasting and reliable products. How KNF is using\u00a0the challenges of the Digitalisation to their advantage is focus of thesecond part of our interview with Martin Becker, CEO of KNF. (You can find the first part\u00a0of this interview here.)<\/a><\/p>\n

\"\"

Martin Becker has been active at KNF for 32 years and became sole managing director in the year 2000, when he took over the reins from his father. He is married and has 4 children, with one of them already working in the company.<\/p><\/div>\n

Back in early 2016 you set out to initiate digital transformation. What approach did you take?<\/strong><\/p>\n

We took a holistic approach. Going digital is not IT. We didn\u00b4t just strive for relatively simple process digitization and optimization. That\u00b4s the reason we looked at all 8 activity fields, ranging from digital leadership, strategy and customers to processes and products, collaboration, mindset and transformation management. We took stock of all areas, questioned our own leadership and staff and analyzed their responses.<\/p>\n

We utilized these results and compared them with our customers\u00b4 expectations. We carried out a customer survey, in order to understand in this context what role our customers expect us to assume in the digital world and what demands we will be faced with in the future.<\/p>\n

That\u00b4s when we started actually developing our new strategy. Again, we stressed a participative process. We brought together managing directors, specialists, industry veterans and newcomers in different kinds of workshops such as OpenSpaces<\/a> and BarCamps<\/a>, where we developed high-level strategic thrusts that were later turned into long-term strategies.\u00a0We also had the support of external consultants that ensured that we stayed on course throughout the process.<\/p>\n

You were just talking about external consultants. What made you decide to partner with doubleYUU and, in your opinion, how does doubleYUU differ from the competition?<\/strong><\/p>\n

doubleYUU truly is different from many traditional consulting firms\u2014we felt it was important to find a partner that already has practical experience in this field, one that can inspire us with real-life examples and set new impulses. At the same time, we needed a partner to develop a tailor-made strategy that would be in line with our company\u00b4s DNA. What sets doubleYUU apart and makes them unique is their holistic approach as well. Digital Transformation doesn\u00b4t only consist of software and the digitization of processes. We needed a partner that would pursue an integrated approach and would also push issues such as mindset, change management and collaboration.<\/p>\n

doubleYUU helped us not only with taking inventory, but also supported us with customer surveys and joined us in taking this participative process and turning it into a comprehensive digital strategy. In retrospect, we realized just how important this approach was, because it considerably increased the level of acceptance during the implementation phase, which continues to be tremendously helpful while in the process of operationalizing our new strategy. And even when facing some bottlenecks, when we needed some additional hands, doubleYUU did not hesitate to actively help at the operational level.<\/p>\n

 <\/p>\n

So, the strategy is set, but you also spoke of implementing it at the operational level just now. Are there any tangible results you would be willing to share with us at this point?<\/strong><\/p>\n

Obviously, it is early days still, but we already have some initial accomplishments to report. We have acquired 3D printers to assist with the development of functional prototypes during the design and concept phase and were able to increase prototype production by about 200%. Also, when designing parts during the production process (e.g. when dealing with mounting devices), we were able to reduce delivery times from around 5 weeks to 2-3 days in some cases.<\/p>\n

We spent a lot of time learning about Cloud computing and are already in the process of redesigning our IT infrastructure. Companies such as Google employ more than 700 security engineers\u2014that\u00b4s simply not something the IT department of a mid-size company can afford. It\u00b4s just important to select the right professional services, since that is what makes Cloud computing more secure than anything we could design internally. We focus on what we do best\u2014for everything else we choose the best companies in the market.<\/p>\n

The entire corporate group now enjoys a new, digital work environment that allows us to digitally cooperate with our customers even across companies utilizing innovative tools.\u00a0With our new leadership culture that incorporates networking, transparency, participation and agility we lead by example\u2014and are consequently right in the middle of the transformation process.<\/p>\n

Thank you so much for your time, Martin!<\/strong><\/p>\n

Read the first part of our interview with Martin Becker, CEO of KNF<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

KNF has been a technological leader for decades. Numerous customers\u2014from industries as varied as aerospace or Formula 1\u2014trust KNF as a global, organically-growing supplier of long-lasting and reliable products. How KNF is using\u00a0the challenges of the Digitalisation to their advantage is focus of thesecond part of our interview with Martin […]<\/p>\n","protected":false},"author":3,"featured_media":26580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[725],"tags":[],"class_list":["post-13559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"aioseo_notices":[],"yoast_head":"\ndoubleYUU: Digital Transformation and mid-sized businesses\u2014a conversation with Martin Becker, CEO of the family-owned KNF company \u2013 Part 2<\/title>\n<meta name=\"description\" content=\"KNF has been a technological leader for decades. Numerous customers\u2014from industries as varied as aerospace or Formula 1\u2014trust KNF as a global,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"doubleYUU: Digital Transformation and mid-sized businesses\u2014a conversation with Martin Becker, CEO of the family-owned KNF company \u2013 Part 2\" \/>\n<meta property=\"og:description\" content=\"KNF has been a technological leader for decades. Numerous customers\u2014from industries as varied as aerospace or Formula 1\u2014trust KNF as a global,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/\" \/>\n<meta property=\"og:site_name\" content=\"doubleYUU\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-15T06:32:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-28T13:11:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/doubleyuu.com\/wp-content\/uploads\/2017\/06\/Mittelstand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Willms Buhse\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Willms Buhse\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/\"},\"author\":{\"name\":\"Willms Buhse\",\"@id\":\"https:\/\/doubleyuu.com\/en\/#\/schema\/person\/d2fefb37f916a660f912c606e9a13de4\"},\"headline\":\"Digital Transformation and mid-sized businesses\u2014a conversation with Martin Becker, CEO of the family-owned KNF company \u2013 Part 2\",\"datePublished\":\"2017-06-15T06:32:28+00:00\",\"dateModified\":\"2020-07-28T13:11:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/\"},\"wordCount\":821,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/doubleyuu.com\/wp-content\/uploads\/2017\/06\/Mittelstand.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/\",\"url\":\"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/\",\"name\":\"doubleYUU: Digital Transformation and mid-sized businesses\u2014a conversation with Martin Becker, CEO of the family-owned KNF company \u2013 Part 2\",\"isPartOf\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/doubleyuu.com\/wp-content\/uploads\/2017\/06\/Mittelstand.jpg\",\"datePublished\":\"2017-06-15T06:32:28+00:00\",\"dateModified\":\"2020-07-28T13:11:38+00:00\",\"description\":\"KNF has been a technological leader for decades. Numerous customers\u2014from industries as varied as aerospace or Formula 1\u2014trust KNF as a global,\",\"breadcrumb\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/#primaryimage\",\"url\":\"https:\/\/doubleyuu.com\/wp-content\/uploads\/2017\/06\/Mittelstand.jpg\",\"contentUrl\":\"https:\/\/doubleyuu.com\/wp-content\/uploads\/2017\/06\/Mittelstand.jpg\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/doubleyuu.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Transformation and mid-sized businesses\u2014a conversation with Martin Becker, CEO of the family-owned KNF company \u2013 Part 2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/doubleyuu.com\/en\/#website\",\"url\":\"https:\/\/doubleyuu.com\/en\/\",\"name\":\"doubleYUU\",\"description\":\"Wir machen digitale Transformationen. Erfolgreich.\",\"publisher\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/doubleyuu.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/doubleyuu.com\/en\/#organization\",\"name\":\"doubleYUU\",\"url\":\"https:\/\/doubleyuu.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/doubleyuu.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/doubleyuu.com\/wp-content\/uploads\/2020\/07\/dy-500px.png\",\"contentUrl\":\"https:\/\/doubleyuu.com\/wp-content\/uploads\/2020\/07\/dy-500px.png\",\"width\":500,\"height\":86,\"caption\":\"doubleYUU\"},\"image\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/doubleyuu\/\",\"https:\/\/en.wikipedia.org\/wiki\/Willms_Buhse\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/doubleyuu.com\/en\/#\/schema\/person\/d2fefb37f916a660f912c606e9a13de4\",\"name\":\"Willms Buhse\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/doubleyuu.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/doubleyuu.com\/wp-content\/uploads\/2020\/05\/uu7-96x96.jpg\",\"contentUrl\":\"https:\/\/doubleyuu.com\/wp-content\/uploads\/2020\/05\/uu7-96x96.jpg\",\"caption\":\"Willms Buhse\"},\"description\":\"Dr. Willms Buhse, CEO und Gr\u00fcnder von doubleYUU, bringt mit Digital Leadership die Innovationen des Silicon Valley in die B\u00fcros der deutschen F\u00fchrungsetagen. Die Bundeskanzlerin Angela Merkel und viele Top-Manager z\u00e4hlen zu seinen Kunden. Er h\u00e4lt Vortr\u00e4ge in Harvard, am Massachusetts Institute of Technology (MIT) und an deutschen Elite-Universit\u00e4ten in Berlin, M\u00fcnchen oder Hamburg. Dr. Willms Buhse gilt \u00fcber deutsche Grenzen hinaus als Vordenker der digitalen Elite. Wie kein Zweiter versteht er es, Ideen und Impulse aus der digitalen Welt auf die Realit\u00e4t deutscher Unternehmen zu \u00fcbertragen.\",\"url\":\"https:\/\/doubleyuu.com\/en\/author\/willms-buhse\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"doubleYUU: Digital Transformation and mid-sized businesses\u2014a conversation with Martin Becker, CEO of the family-owned KNF company \u2013 Part 2","description":"KNF has been a technological leader for decades. Numerous customers\u2014from industries as varied as aerospace or Formula 1\u2014trust KNF as a global,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/","og_locale":"en_US","og_type":"article","og_title":"doubleYUU: Digital Transformation and mid-sized businesses\u2014a conversation with Martin Becker, CEO of the family-owned KNF company \u2013 Part 2","og_description":"KNF has been a technological leader for decades. Numerous customers\u2014from industries as varied as aerospace or Formula 1\u2014trust KNF as a global,","og_url":"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/","og_site_name":"doubleYUU","article_published_time":"2017-06-15T06:32:28+00:00","article_modified_time":"2020-07-28T13:11:38+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/doubleyuu.com\/wp-content\/uploads\/2017\/06\/Mittelstand.jpg","type":"image\/jpeg"}],"author":"Willms Buhse","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Willms Buhse","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/#article","isPartOf":{"@id":"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/"},"author":{"name":"Willms Buhse","@id":"https:\/\/doubleyuu.com\/en\/#\/schema\/person\/d2fefb37f916a660f912c606e9a13de4"},"headline":"Digital Transformation and mid-sized businesses\u2014a conversation with Martin Becker, CEO of the family-owned KNF company \u2013 Part 2","datePublished":"2017-06-15T06:32:28+00:00","dateModified":"2020-07-28T13:11:38+00:00","mainEntityOfPage":{"@id":"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/"},"wordCount":821,"commentCount":0,"publisher":{"@id":"https:\/\/doubleyuu.com\/en\/#organization"},"image":{"@id":"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/#primaryimage"},"thumbnailUrl":"https:\/\/doubleyuu.com\/wp-content\/uploads\/2017\/06\/Mittelstand.jpg","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/","url":"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/","name":"doubleYUU: Digital Transformation and mid-sized businesses\u2014a conversation with Martin Becker, CEO of the family-owned KNF company \u2013 Part 2","isPartOf":{"@id":"https:\/\/doubleyuu.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/#primaryimage"},"image":{"@id":"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/#primaryimage"},"thumbnailUrl":"https:\/\/doubleyuu.com\/wp-content\/uploads\/2017\/06\/Mittelstand.jpg","datePublished":"2017-06-15T06:32:28+00:00","dateModified":"2020-07-28T13:11:38+00:00","description":"KNF has been a technological leader for decades. Numerous customers\u2014from industries as varied as aerospace or Formula 1\u2014trust KNF as a global,","breadcrumb":{"@id":"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/#primaryimage","url":"https:\/\/doubleyuu.com\/wp-content\/uploads\/2017\/06\/Mittelstand.jpg","contentUrl":"https:\/\/doubleyuu.com\/wp-content\/uploads\/2017\/06\/Mittelstand.jpg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/doubleyuu.com\/en\/2017\/06\/15\/digital-transformation-and-mid-sized-businesses-a-conversation-with-martin-becker-ceo-of-the-family-owned-knf-company-part-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/doubleyuu.com\/en\/"},{"@type":"ListItem","position":2,"name":"Digital Transformation and mid-sized businesses\u2014a conversation with Martin Becker, CEO of the family-owned KNF company \u2013 Part 2"}]},{"@type":"WebSite","@id":"https:\/\/doubleyuu.com\/en\/#website","url":"https:\/\/doubleyuu.com\/en\/","name":"doubleYUU","description":"Wir machen digitale Transformationen. Erfolgreich.","publisher":{"@id":"https:\/\/doubleyuu.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/doubleyuu.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/doubleyuu.com\/en\/#organization","name":"doubleYUU","url":"https:\/\/doubleyuu.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/doubleyuu.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/doubleyuu.com\/wp-content\/uploads\/2020\/07\/dy-500px.png","contentUrl":"https:\/\/doubleyuu.com\/wp-content\/uploads\/2020\/07\/dy-500px.png","width":500,"height":86,"caption":"doubleYUU"},"image":{"@id":"https:\/\/doubleyuu.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/doubleyuu\/","https:\/\/en.wikipedia.org\/wiki\/Willms_Buhse"]},{"@type":"Person","@id":"https:\/\/doubleyuu.com\/en\/#\/schema\/person\/d2fefb37f916a660f912c606e9a13de4","name":"Willms Buhse","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/doubleyuu.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/doubleyuu.com\/wp-content\/uploads\/2020\/05\/uu7-96x96.jpg","contentUrl":"https:\/\/doubleyuu.com\/wp-content\/uploads\/2020\/05\/uu7-96x96.jpg","caption":"Willms Buhse"},"description":"Dr. Willms Buhse, CEO und Gr\u00fcnder von doubleYUU, bringt mit Digital Leadership die Innovationen des Silicon Valley in die B\u00fcros der deutschen F\u00fchrungsetagen. Die Bundeskanzlerin Angela Merkel und viele Top-Manager z\u00e4hlen zu seinen Kunden. Er h\u00e4lt Vortr\u00e4ge in Harvard, am Massachusetts Institute of Technology (MIT) und an deutschen Elite-Universit\u00e4ten in Berlin, M\u00fcnchen oder Hamburg. Dr. Willms Buhse gilt \u00fcber deutsche Grenzen hinaus als Vordenker der digitalen Elite. Wie kein Zweiter versteht er es, Ideen und Impulse aus der digitalen Welt auf die Realit\u00e4t deutscher Unternehmen zu \u00fcbertragen.","url":"https:\/\/doubleyuu.com\/en\/author\/willms-buhse\/"}]}},"_links":{"self":[{"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/posts\/13559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/comments?post=13559"}],"version-history":[{"count":0,"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/posts\/13559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/media\/26580"}],"wp:attachment":[{"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/media?parent=13559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/categories?post=13559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/tags?post=13559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}