dnadigital<\/a> it could be sensed that- the generation is indeed “grown up” – but the demands for more freedom, speed, feedback and flexibility remained and become more concrete.<\/p>\nIt was good starting with doing away myths such as it is a generation of self-satisfied, thirsty for attention-know-it-alls, job hoppers and do-gooders.<\/p>\n
But it is about development, work-life integration, sophisticated work colleagues, and less to a high remuneration. And this is all good news for businesses and their sustainability!<\/p>\n
PS: Subsequent to this we have developed different methods and technologies that can be used to create a more integrated company from an economic perspective. The result here, but unfortunately I cannot share publicly.<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
An exciting weekend I spent with the extended board of a DAX company. I was invited as a keynote speaker and leader of workshop on Generation Y in the workplace and its meanings for managers. Five years after the initiation of\u00a0dnadigital it could be sensed that- the generation is indeed […]<\/p>\n","protected":false},"author":3,"featured_media":27567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[725],"tags":[],"class_list":["post-6212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"aioseo_notices":[],"yoast_head":"\n
doubleYUU: The phenomenon of Generation Y<\/title>\n<meta name=\"description\" content=\"An exciting weekend I spent with the extended board of a DAX company. I was invited as a keynote speaker and leader of workshop on Generation Y in the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"doubleYUU: The phenomenon of Generation Y\" \/>\n<meta property=\"og:description\" content=\"An exciting weekend I spent with the extended board of a DAX company. I was invited as a keynote speaker and leader of workshop on Generation Y in the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/\" \/>\n<meta property=\"og:site_name\" content=\"doubleYUU\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-27T16:49:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-28T13:05:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/doubleyuu.com\/wp-content\/uploads\/2013\/06\/GenY.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Willms Buhse\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Willms Buhse\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/\"},\"author\":{\"name\":\"Willms Buhse\",\"@id\":\"https:\/\/doubleyuu.com\/en\/#\/schema\/person\/d2fefb37f916a660f912c606e9a13de4\"},\"headline\":\"The phenomenon of Generation Y\",\"datePublished\":\"2013-06-27T16:49:30+00:00\",\"dateModified\":\"2020-07-28T13:05:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/\"},\"wordCount\":160,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/doubleyuu.com\/wp-content\/uploads\/2013\/06\/GenY.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/\",\"url\":\"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/\",\"name\":\"doubleYUU: The phenomenon of Generation Y\",\"isPartOf\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/doubleyuu.com\/wp-content\/uploads\/2013\/06\/GenY.jpg\",\"datePublished\":\"2013-06-27T16:49:30+00:00\",\"dateModified\":\"2020-07-28T13:05:33+00:00\",\"description\":\"An exciting weekend I spent with the extended board of a DAX company. I was invited as a keynote speaker and leader of workshop on Generation Y in the\",\"breadcrumb\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/#primaryimage\",\"url\":\"https:\/\/doubleyuu.com\/wp-content\/uploads\/2013\/06\/GenY.jpg\",\"contentUrl\":\"https:\/\/doubleyuu.com\/wp-content\/uploads\/2013\/06\/GenY.jpg\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/doubleyuu.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The phenomenon of Generation Y\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/doubleyuu.com\/en\/#website\",\"url\":\"https:\/\/doubleyuu.com\/en\/\",\"name\":\"doubleYUU\",\"description\":\"Wir machen digitale Transformationen. Erfolgreich.\",\"publisher\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/doubleyuu.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/doubleyuu.com\/en\/#organization\",\"name\":\"doubleYUU\",\"url\":\"https:\/\/doubleyuu.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/doubleyuu.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/doubleyuu.com\/wp-content\/uploads\/2020\/07\/dy-500px.png\",\"contentUrl\":\"https:\/\/doubleyuu.com\/wp-content\/uploads\/2020\/07\/dy-500px.png\",\"width\":500,\"height\":86,\"caption\":\"doubleYUU\"},\"image\":{\"@id\":\"https:\/\/doubleyuu.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/doubleyuu\/\",\"https:\/\/en.wikipedia.org\/wiki\/Willms_Buhse\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/doubleyuu.com\/en\/#\/schema\/person\/d2fefb37f916a660f912c606e9a13de4\",\"name\":\"Willms Buhse\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/doubleyuu.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/doubleyuu.com\/wp-content\/uploads\/2020\/05\/uu7-96x96.jpg\",\"contentUrl\":\"https:\/\/doubleyuu.com\/wp-content\/uploads\/2020\/05\/uu7-96x96.jpg\",\"caption\":\"Willms Buhse\"},\"description\":\"Dr. Willms Buhse, CEO und Gr\u00fcnder von doubleYUU, bringt mit Digital Leadership die Innovationen des Silicon Valley in die B\u00fcros der deutschen F\u00fchrungsetagen. Die Bundeskanzlerin Angela Merkel und viele Top-Manager z\u00e4hlen zu seinen Kunden. Er h\u00e4lt Vortr\u00e4ge in Harvard, am Massachusetts Institute of Technology (MIT) und an deutschen Elite-Universit\u00e4ten in Berlin, M\u00fcnchen oder Hamburg. Dr. Willms Buhse gilt \u00fcber deutsche Grenzen hinaus als Vordenker der digitalen Elite. Wie kein Zweiter versteht er es, Ideen und Impulse aus der digitalen Welt auf die Realit\u00e4t deutscher Unternehmen zu \u00fcbertragen.\",\"url\":\"https:\/\/doubleyuu.com\/en\/author\/willms-buhse\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"doubleYUU: The phenomenon of Generation Y","description":"An exciting weekend I spent with the extended board of a DAX company. I was invited as a keynote speaker and leader of workshop on Generation Y in the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/","og_locale":"en_US","og_type":"article","og_title":"doubleYUU: The phenomenon of Generation Y","og_description":"An exciting weekend I spent with the extended board of a DAX company. I was invited as a keynote speaker and leader of workshop on Generation Y in the","og_url":"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/","og_site_name":"doubleYUU","article_published_time":"2013-06-27T16:49:30+00:00","article_modified_time":"2020-07-28T13:05:33+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/doubleyuu.com\/wp-content\/uploads\/2013\/06\/GenY.jpg","type":"image\/jpeg"}],"author":"Willms Buhse","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Willms Buhse","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/#article","isPartOf":{"@id":"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/"},"author":{"name":"Willms Buhse","@id":"https:\/\/doubleyuu.com\/en\/#\/schema\/person\/d2fefb37f916a660f912c606e9a13de4"},"headline":"The phenomenon of Generation Y","datePublished":"2013-06-27T16:49:30+00:00","dateModified":"2020-07-28T13:05:33+00:00","mainEntityOfPage":{"@id":"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/"},"wordCount":160,"commentCount":0,"publisher":{"@id":"https:\/\/doubleyuu.com\/en\/#organization"},"image":{"@id":"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/#primaryimage"},"thumbnailUrl":"https:\/\/doubleyuu.com\/wp-content\/uploads\/2013\/06\/GenY.jpg","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/","url":"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/","name":"doubleYUU: The phenomenon of Generation Y","isPartOf":{"@id":"https:\/\/doubleyuu.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/#primaryimage"},"image":{"@id":"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/#primaryimage"},"thumbnailUrl":"https:\/\/doubleyuu.com\/wp-content\/uploads\/2013\/06\/GenY.jpg","datePublished":"2013-06-27T16:49:30+00:00","dateModified":"2020-07-28T13:05:33+00:00","description":"An exciting weekend I spent with the extended board of a DAX company. I was invited as a keynote speaker and leader of workshop on Generation Y in the","breadcrumb":{"@id":"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/#primaryimage","url":"https:\/\/doubleyuu.com\/wp-content\/uploads\/2013\/06\/GenY.jpg","contentUrl":"https:\/\/doubleyuu.com\/wp-content\/uploads\/2013\/06\/GenY.jpg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/doubleyuu.com\/en\/2013\/06\/27\/the-phenomenon-of-generation-y\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/doubleyuu.com\/en\/"},{"@type":"ListItem","position":2,"name":"The phenomenon of Generation Y"}]},{"@type":"WebSite","@id":"https:\/\/doubleyuu.com\/en\/#website","url":"https:\/\/doubleyuu.com\/en\/","name":"doubleYUU","description":"Wir machen digitale Transformationen. Erfolgreich.","publisher":{"@id":"https:\/\/doubleyuu.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/doubleyuu.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/doubleyuu.com\/en\/#organization","name":"doubleYUU","url":"https:\/\/doubleyuu.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/doubleyuu.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/doubleyuu.com\/wp-content\/uploads\/2020\/07\/dy-500px.png","contentUrl":"https:\/\/doubleyuu.com\/wp-content\/uploads\/2020\/07\/dy-500px.png","width":500,"height":86,"caption":"doubleYUU"},"image":{"@id":"https:\/\/doubleyuu.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/doubleyuu\/","https:\/\/en.wikipedia.org\/wiki\/Willms_Buhse"]},{"@type":"Person","@id":"https:\/\/doubleyuu.com\/en\/#\/schema\/person\/d2fefb37f916a660f912c606e9a13de4","name":"Willms Buhse","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/doubleyuu.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/doubleyuu.com\/wp-content\/uploads\/2020\/05\/uu7-96x96.jpg","contentUrl":"https:\/\/doubleyuu.com\/wp-content\/uploads\/2020\/05\/uu7-96x96.jpg","caption":"Willms Buhse"},"description":"Dr. Willms Buhse, CEO und Gr\u00fcnder von doubleYUU, bringt mit Digital Leadership die Innovationen des Silicon Valley in die B\u00fcros der deutschen F\u00fchrungsetagen. Die Bundeskanzlerin Angela Merkel und viele Top-Manager z\u00e4hlen zu seinen Kunden. Er h\u00e4lt Vortr\u00e4ge in Harvard, am Massachusetts Institute of Technology (MIT) und an deutschen Elite-Universit\u00e4ten in Berlin, M\u00fcnchen oder Hamburg. Dr. Willms Buhse gilt \u00fcber deutsche Grenzen hinaus als Vordenker der digitalen Elite. Wie kein Zweiter versteht er es, Ideen und Impulse aus der digitalen Welt auf die Realit\u00e4t deutscher Unternehmen zu \u00fcbertragen.","url":"https:\/\/doubleyuu.com\/en\/author\/willms-buhse\/"}]}},"_links":{"self":[{"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/posts\/6212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/comments?post=6212"}],"version-history":[{"count":0,"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/posts\/6212\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/media\/27567"}],"wp:attachment":[{"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/media?parent=6212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/categories?post=6212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doubleyuu.com\/en\/wp-json\/wp\/v2\/tags?post=6212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}