Digital Transformation at SWR

„If the world around us changes, we can’t just stay the same way we were before“ is the opinion of Philip Kurz of the Strategic Corporate Development of Südwestdeutscher Rundfunk (Southwest German Radio, SWR), the second largest broadcasting company under public law in Germany, ARD.

Vernetzten statt versparten - die Digitale Transformation beim SWR

Vernetzten statt versparten – Digitale Transformation at SWR (available in German only)

Flexibility, openness and cross-functional thinking are needed, especially in times of demographic change and the increasing importance of the Internet and social media, associated with the digitization.

Good to know that there are types of events in our portfolio that address precisely this point. With this events it is possible to initiate and frame sustainably a process of change. „The executives have realized how important and efficient, the exchange platforms are,“ Phillip Kurz confirmed.

We are very pleased about the fact that this process is continued so successfully. Peter Boudgoust, Director of SWR desires“ that this spirit, this spirit of optimism persists.“

Here you can download our latest case study and read in detail how the transformation process is designed – perhaps you identify starting points for your business?

 

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About the Author: Willms Buhse

Willms Buhse
Dr. Willms Buhse, CEO und Gründer von doubleYUU, bringt mit Digital Leadership die Innovationen des Silicon Valley in die Büros der deutschen Führungsetagen. Die Bundeskanzlerin Angela Merkel und viele Top-Manager wie Volkmar Denner (Bosch) oder Carsten Spohr (Lufthansa) zählen zu seinen Kunden. Er hält Vorträge in Harvard, am Massachusetts Institute of Technology (MIT) und an deutschen Elite-Universitäten in Berlin, München oder Hamburg. Dr. Willms Buhse gilt über deutsche Grenzen hinaus als Vordenker der digitalen Elite. Wie kein Zweiter versteht er es, Ideen und Impulse aus der digitalen Welt auf die Realität deutscher Unternehmen zu übertragen.