Just like amateurs – doubleYUU Networking Benchmark gives poor marks to professionals in digital business-networks
The digital transformation has not reached the minds of sales professionals yet – this is a key finding of our very first Networking Benchmark-analysis. We wanted to know, how strategically and professionally sales teams present themselves in digital business-networks. Therefore, we analyzed the profiles of German salespeople from ten well-known companies.
The result: Digital business-networks are used way to rarely and without any strategical approach. This way companies do not only waste a lot of potentials for marketing, relationship management and sales, they also put their reputation at stake. Germany might be world champion when it comes to soccer, but in the arenas of digital business-networks German professionals perform just like amateurs!
German professionals rather engage in navel-gazing than networking
Our analysis shows that German sales professionals primarily use Xing and LinkedIn to show off their own competencies. Networking and communication with business-relevant contacts are being neglected. Although professionals could reach out to many customers and partners very fast and efficiently by simply sharing status updates and posts from their employers, companies don’t realise the strategic potentials that digital business-networks offer to make their employees become credible brand ambassadors. Wether it is sales, marketing or recruiting – companies will have a great benefit, if employees and leaders are able to manage digital business-networks.
Potentials of digital business-networks are being wasted
The salespeople that we scrutinized only realise a third of the potential that Xing offers to present themselves and their company in a professional manner. When it comes to LinkedIn salespeople only realise a fith of the potential. Almost every second professional neglects the own profile page, the rest only makes use of it on rare occasions to share interesting news, posts or references. In all categories like network understanding, visibility, competence and contact potential professionals obtained an average to poor ranking.
You can find further results regarding the amateurish networking skills of German sales professionals in our report. Click here for free download: doubleYUU Networking Benchmark 2015.
We help you to realise the strategic potentials of digital business-networks
In addition to strategy, competencies and engagement of managers and employees are required for a professional presentation of your company in Xing and LinkedIn. doubleYUU offers digital strategies for sales, marketing and human ressources, enabling companies to realise the potentials of digital business-networks. With our networking analysis we can determine how strategic and professional your employees present themselves and your company online.
Feel free to contact Anja Hahn, if you would like to improve the overall performance of your team and your company in digital business-networks.
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About the Author: Willms Buhse
